Mips sells its products to helmet manufacturers who implement our technology. Based on an ingredient brand model, Mips safety system is sold to the global helmet industry. The solution, which is patented in all relevant markets, is based on 20 years research and development together with the KTH Royal Institute of Technology and the Karolinska Institute in Stockholm, Sweden.
Mips safety system is designed to add protection in helmets against rotational motion. Rotational motion combines rotational energy (angular velocity) and rotational forces (from angular acceleration). This rotational motion results in the shearing and stretching of brain tissue which affects the brain and increases the risk of brain injuries from the impact.
The main component of the Mips safety system is the Mips low friction layer, which imitates the brain’s own protection system and enables a relative motion between the head and the helmet. Mips is an abbreviation for Multi-directional Impact Protection System and the Mips safety system is designed to work with any impact from any angle.
Mips safety system is easy to implement in both new and existing helmet models and is sold to the global helmet industry, which integrates Mips safety systems in their helmets. This means that the helmet industry can sell a helmet with potential protection against rotational motion, thereby differentiating the brand and creating added value. The helmet industry actively markets the benefit of the solution as well as the Mips brand to the end-user. Up to and including 2020, a total of 20 million units were sold, and these have been implemented in as many helmets, distributed among winter sports, cycling, horse riding, and motor racing.
Our head office is in Stockholm and our unique testing facility is also located there. The components for the solution are manufactured in China by sub-suppliers. We have established a subsidiary in China to enable smoother processes with our customers. Today, 61 employees work in sales, research and development, production, and administration.