For MIPS, sustainable societal development is extremely important and the company believes that its technologies and products contribute to a more sustainable society since they aim to improve helmet protection for both recreational and professional use.
Improved helmet protection leads to increased safety and security, while reducing risk for both short-term and long-term sick leave, as well as permanent injury.
MIPS is a global market leader in helmet-based rotational protection and partners with many of the world’s leading helmet brands. Our patented solutions are based on more than 20 years of research in collaboration with KTH and Karolinska Institutet in Stockholm. Traditionally, helmets have only been designed to protect against straight impact, which can lead to skull fractures. Unlike traditional helmets, MIPS low-friction layer mimics the brain’s own protection system and is designed to protect the brain from rotational motion. We work with our customers to raise awareness of the benefits of helmets equipped with protection against rotational motion.
We see how an increased awareness of safety as well as of the risks and consequences of brain damage are driving demand for our products and solutions. We are also active in international university and research environments, where we actively work to ensure that testing of rotational motion is included in tests and certification of helmets. In addition, MIPS is a member of several testing bodies around the world and also pursues an active dialogue with several universities to ensure research-based development of tests and standards.
Even if MIPS views itself to be the market leader with a patented technology that contributes to a sustainable society, it is important for this to continue. Competition from new technology and risks of patent infringement or lawsuits are ever-present. MIPS has comprehensive insurance coverage. The company also has its own legal staff, including IP legal expertise, and engages external experts. MIPS has an extensive training program for customers who sell MIPS technology in how to correctly market the technology in order to minimize the risk of any legal disputes, as well as the risk of damage to the brand.